I really love amazon.com. I am on the site multiple times throughout the week — to read reviews of a product or book I’ve considered purchasing, to create affliliate-links for a product I’m reviewing here, to see what other books a favorite author has written and more.
I buy the vast majority of my books there because of the convenience and price. Because I decided that the cost of Prime is worth it for me, I get free two-day shipping on all my purchases. But it’s not just the ease and economy of using the website that I enjoy. I’ve come to enjoy the experience of browsing the site almost as much as strolling the aisles of a bookstore.
Looking up one book immediately offers me a trail of links to follow, and results in me discovering books and authors that I might not otherwise have found.
For example, when I was writing the review for The Only True Genius in the Family for 5 Minutes for Mom (follow the link to read my review and enter to win a copy for yourself), I clicked through to the amazon page on the book.
At the bottom of each entry on that site, there is a widget telling me “Customers who bought items like this also bought.” For this book (which I enjoyed), Certain Girls was listed, which I had enjoyed. The Guernsey Literary and Potato Peel Society was also listed, which had interested me when I read Melissa’s review, and then I clicked through a title that I didn’t know: The Memory of Water.
Off-Season by Anne Rivers Siddon was listed on that page. I liked that book. A Jodi Picoult book that I haven’t read was listed, but I have enjoyed several of her novels, so I trust that recommendation as well.
Am I the only dork who fills her virtual shopping cart with books obtained by following these bunny trails? I don’t know how they do it, but this feature is one of the things that I love about shopping on amazon — one that makes it feel more like a fun shopping trip to a bookstore. In fact, even better because I stumble upon books and authors that I might not otherwise find.
Does it work for you? Try it now by searching for one of your favorite recent reads and see what turns up and then tell us all here in the comments. If you don’t trust amazon’s recommendations, whose do you trust to point you to a book that you are sure to enjoy?
Managing Editor Jennifer Donovan also blogs at Snapshot about life with her tween daughter and preschool son.